We develop richer brand experiences with video.
Nothing communicates a brand story, detailed product installation instructions, or a company’s manufacturing capabilities quite like a well-produced video – something we’ve learned after years of developing corporate, product, and instructional videos for clients. Our video production capabilities start with conceptual storyboards and script development, quickly demonstrate product features through moving photography, and can incorporate unique infographics, motion graphics and logo intro/outros to reinforce a brand’s message.
L’eclisse needed tutorial videos to support their website, so that customers could more confidently make a purchase online. We conceptualized, cast, produced, and edited a series of videos for each product that highlighted product benefits and brand philosophy, helped customers select shades, provided instruction for application, and showed tips & tricks.
PureGear needed a simple and clean instructional video to present product benefits and application techniques for its new ReShield smartphone screen shield. A range of camera angles helped to clearly communicate key steps and add visual interest; informative icons reinforced special features. A custom instrumental music track lent an optimistic background to the voice over.
Flush mounting is a favorite amongst Infratech’s architect and designer following, as it allows for a seamless integration into a space without detracting from the decor. Infratech needed a video that explained the benefits of flush mounting and walked the customer through the installation process. Beautiful environment photos, clean product imagery, and clean animated graphics conveyed the information in a simple and easy to digest format.
We created a series of micro videos for use on social media ads to help drive traffic to each product category on the L’eclisse site. This playful stop-motion approach brought personality to the product on a streamlined budget.
On their website, Simple Human’s biggest challenge was communicating the scale for their premium trash cans and home accessories. These moving photography videos highlighted product benefits and created a sense of size between model and object while communicating Simple Human’s clean lifestyle aesthetic. Advanced lighting and camera techniques created a dynamic, cutting edge product presentation online.
For this extreme shock protection smart phone case, it was critical to demonstrate the effectiveness of the product while staying true to PureGear’s lifestyle brand. To balance these ideas, we mixed informative graphics, scientific demonstrations, and real life drop scenarios in this product infomercial. Slow motion photography techniques were utilized to bring credibility to the drops and create visual interest throughout the video.
A series of motion graphics videos brought the new brand and advertising campaign to life and further communicated MUD’s new educational brand positioning by taking the viewer through the process of creating a signature look from start to finish. The heavily branded videos were utilized online and on flat screen televisions in various trade show applications.
Infratech wanted to showcase their high quality, made-in-USA construction to potential buyers and end users online. Our solution was a warm, narrative-driven video that clearly explained their manufacturing process and seamlessly integrated their state-of-the-art machinery with the friendly faces of the employees that hand make each premium infrared heater.
MUD needed a corporate video to communicate the brand story and to summarize the cosmetics and schools offerings in a succinct way to both potential distributors and end users. Carefully selected locations created a cohesive visual thread through the narrative; a custom branded logo into/outro and motion graphics helped to reinforce the brand visually throughout the video.
Pacific Bird needed a looping animation to play on the flat screen of their debut show, the high traffic SuperZoo show in Las Vegas. Clean product photography, beautiful bird imagery, and informative graphics featured the product line and benefits in an organized, easy to follow format.
Premium bath accessories manufacturer Seachrome has four distinct product lines that appeal to different markets. To highlight each one and present features and benefits, we created a product video for each category with factory footage to show manufacturing capabilities and made in USA quality, stylish sets with a hand model to demonstate product characteristics and scale, and animation to convey the versatile design options and installations.
To highlight Seachrome’s unparalleled knowledge of Americans with Disabilities Act compliance, we created two videos to help architects and designers navigate the complexity of designing commercial bathrooms to comply with ADA standards. We communicated the complicated and technical information in an easy to digest presentation supported with infographics, illustrations, and clear narration. We also designed and executed renderings of two distinct designs for ADA compliant bathrooms for use in these videos and for Seachrome’s internal presentations.
Twin Eagles wanted their company video to feature their product and manufacturing offerings while conveying the family-oriented company culture. Our video told the founder’s story, featured their state-of-the-art facility, showed beautiful macro shots of the product, and conveyed the personality of the workers responsible for executing the quality construction of the product through close up shots. Tracking infographics gave the video a modern feel and mirrored the technical aspects of the product production and features.