We develop richer brand experiences with video.Nothing communicates a brand story, detailed product installation instructions, or a company’s manufacturing capabilities quite like a well-produced video – something we’ve learned after years of developing corporate, product, and instructional videos for clients. Our video production capabilities start with conceptual storyboards and script development, quickly demonstrate product features through moving photography, and can incorporate unique infographics, motion graphics and logo intro/outros to reinforce a brand’s message.
Twin Eagles: Eagle One Promo
To tease the launch of Twin Eagles’ ultra premium Eagle One grill, we created a series of sleek promotional videos to highlight the exquisite design details while packing in messaging about performance. A mysterious, all-black set with immaculate lighting alluded to premium automotive photography and the state-of-the-art qualities of this luxury grill. A full length video was utilized on the Twin Eagles website, YouTube, and for sales purposes — vertical micro videos were created for social media ads.
Winner, American Web Design Awards
To bring the emotional benefits of the product to life, we created this video to illustrate different lifestyle scenarios in which Infratech would enhance the user’s experience. Market-appropriate models, a beautiful coastal location, and accessible copy conveyed the end customer lifestyle while communicating product features through detail shots showing switch controls, mobile controls, and smart home assistant integration. This video was also adapted to mobile-friendly micro videos for social media advertising.
L’eclisse needed tutorial videos to support their website, so that customers could more confidently make a purchase online. We conceptualized, cast, produced, and edited a series of videos for each product that highlighted product benefits and brand philosophy, helped customers select shades, provided instruction for application, and showed tips & tricks.
Clearly and consistently communicating Infratech’s connection to leading industry trendsetters is a cornerstone of our marketing and social media strategy. To bring these relationships to life, we introduced the idea of a documentary style “Visionaries” video series that focuses on highlighting the work of key architects, designers, and builders in a more authentic format. To do this seamlessly, we focused on their work and vision while tying in the Infratech brand organically.
Winner, American Web Design Awards
Make-Up Designory: Instructional
We created a series of short instructional videos to launch MUD’s new Illuminate collection for use on website and social media. Clean beauty lighting and a simple backdrop set the stage for the model to pop for this glowing look. We used an LA Campus instructor as the artist featured in the video to reinforce MUD’s deep roots as educators and communicate the education focused brand positioning to the audience.
PureGear needed a simple and clean instructional video to present product benefits and application techniques for its new ReShield smartphone screen shield. A range of camera angles helped to clearly communicate key steps and add visual interest; informative icons reinforced special features. A custom instrumental music track lent an optimistic background to the voice over.
Simple Human: Lifestyle
To launch their new smart mirror, Simple Human needed video assets for use on their website and social media. A premium location, lifestyle-appropriate model, and careful styling, and simple messaging communicated key features while staying consistent with Simple Human’s clean and premium brand aesthetic.
To fuel Seachrome’s e-commerce launch on home accessory platforms including Amazon, Build.com, and Wayfair, we created a series of micro videos for use on e-commerce and for social media ads, to quickly communicate key features and scale in a quick, easy to digest format. A clean set and anonymous model with clean styling added a subtle hint of lifestyle.
To further our digital ad efforts for Infratech, we conceptualized, shot, and edited five videos featuring each heater design series independently using a custom set piece with perforated metal sheets in a pattern that mimicked the brand’s identity. Clean, premium lighting highlighted the beauty of the stainless steel and quality construction. Camera movement added drama to the otherwise static product and allowed the user to understand the heater differences visually by featuring varied angles and details.