We develop richer brand experiences with video.Nothing communicates a brand story, detailed product installation instructions, or a company’s manufacturing capabilities quite like a well-produced video – something we’ve learned after years of developing corporate, product, and instructional videos for clients. Our video production capabilities start with conceptual storyboards and script development, quickly demonstrate product features through moving photography, and can incorporate unique infographics, motion graphics and logo intro/outros to reinforce a brand’s message.
Modern Twig: Influencer
We worked with E! News correspondent Keltie and her designer, Cory McCrummen, to produce a premium documentary-style video that takes the viewer through the process of designing and building her luxurious new bathroom – with Modern Twig’s cabinetry at the center of the design.
Healthy Steps: Lifestyle
This lifestyle-centric video took the viewer through the new all-virtual medical weight loss program, “Healthy Steps at Home,” by depicting how a user would experience the program from receiving the kit in the mail to implementing lifestyle changes including diet, exercise, and mindfulness.
Dometic Home: Lifestyle
Dometic’s unique MoBar is the ultimate mobile bar for outdoor living, as it allows homeowners to have all the amenities of a fully stocked indoor bar anywhere in their yard. To communicate its mobile capabilities in a lifestyle setting, we told the story of a family outdoor movie night while showcasing key product features.
Twin Eagles: Eagle One Promo
To tease the launch of Twin Eagles’ ultra premium Eagle One grill, we created a series of sleek promotional videos to highlight the exquisite design details while packing in messaging about performance. A mysterious, all-black set with immaculate lighting alluded to premium automotive photography and the state-of-the-art qualities of this luxury grill. A full length video was utilized on the Twin Eagles website, YouTube, and for sales purposes — vertical micro videos were created for social media ads.
Winner, American Web Design Awards
Loll Designs: Homeowner Story
Using the likeness of real customers to document their products is a staple of Loll’s authenticity-driven image creation philosophy. In this editorial-style video, we documented an architectural mid-century modern outdoor renovation from concept to completion through the perspective of a family. Macro and micro product shots demonstrated furniture lifestyle and function, and the homeowner interviews called out key brand and product benefits and lended a strong testimonial.
To bring the emotional benefits of the product to life, we created this video to illustrate different lifestyle scenarios in which Infratech would enhance the user’s experience. Market-appropriate models, a beautiful coastal location, and accessible copy conveyed the end customer lifestyle while communicating product features through detail shots showing switch controls, mobile controls, and smart home assistant integration. This video was also adapted to mobile-friendly micro videos for social media advertising.
L’eclisse needed tutorial videos to support their website, so that customers could more confidently make a purchase online. We conceptualized, cast, produced, and edited a series of videos for each product that highlighted product benefits and brand philosophy, helped customers select shades, provided instruction for application, and showed tips & tricks.
Dometic Home: Influencer
We partnered with Chef Brad Miller and Dometic Twin Eagles Founder, Dante Cantal, to demonstrate how to grill the perfect steak at home on a Dometic Twin Eagles Grill. Combining Brad’s cooking knowledge and Twin Eagles’ exclusive grill features, we worked with Brad to create a recipe that would engage excitement for customers who may be preparing for 4th of July cooking, while highlighting the innovative product features.
Clearly and consistently communicating Infratech’s connection to leading industry trendsetters is a cornerstone of our marketing and social media strategy. To bring these relationships to life, we introduced the idea of a documentary style “Visionaries” video series that focuses on highlighting the work of key architects, designers, and builders in a more authentic format. To do this seamlessly, we focused on their work and vision while tying in the Infratech brand organically.
Winner, American Web Design Awards
Make-Up Designory: Instructional
We created a series of short instructional videos to launch MUD’s new Illuminate collection for use on website and social media. Clean beauty lighting and a simple backdrop set the stage for the model to pop for this glowing look. We used an LA Campus instructor as the artist featured in the video to reinforce MUD’s deep roots as educators and communicate the education focused brand positioning to the audience.
Loll Designs: Product
We demonstrated the key features of Loll’s Go Porch Swing through a micro video with a simple lifestyle story, using a range of wide shots to show the design and scale of the product and macro shots to give the viewer a sense of the quality and design details.
PureGear needed a simple and clean instructional video to present product benefits and application techniques for its new ReShield smartphone screen shield. A range of camera angles helped to clearly communicate key steps and add visual interest; informative icons reinforced special features. A custom instrumental music track lent an optimistic background to the voice over.
Simple Human: Lifestyle
To launch their new smart mirror, Simple Human needed video assets for use on their website and social media. A premium location, lifestyle-appropriate model, and careful styling, and simple messaging communicated key features while staying consistent with Simple Human’s clean and premium brand aesthetic.
To support the e-commerce launch of their new teak shower seats, we created lifestyle content to help the customer envision how the seat would look beautiful while providing much needed function to support living in place at home. A custom script and voice-over narration helped guide the viewer through the seats design features, functionalities, and benefits.
To further our digital ad efforts for Infratech, we conceptualized, shot, and edited five videos featuring each heater design series independently using a custom set piece with perforated metal sheets in a pattern that mimicked the brand’s identity. Clean, premium lighting highlighted the beauty of the stainless steel and quality construction. Camera movement added drama to the otherwise static product and allowed the user to understand the heater differences visually by featuring varied angles and details.
Relevant Case StudiesVIEW ALL OF OUR CASE STUDIES
PREMIUM CABINET FRONT MANUFACTURER
LUXURY INDOOR/OUTDOOR PRODUCTS
Natural Mineral Cosmetics
Luxury Grills and Accessories
Premium Bath Accessories
Make-up School and Professional Cosmetics
Premium Outdoor Infrared Heaters
Cosmetics and Skincare
MEDICAL WEIGHT LOSS