The Kitchen Collaborative Wins Three American Web Design Awards
Each year, Graphic Design USA awards outstanding new work in a range of categories including print, packaging, point-of-purchase, internet, interactive, and motion graphics. This year, we’re pleased to announce that they have recognized our work on Make-up Designory’s new, responsive website, Twin Eagles Grills’ Eagle One Promotional Video and Infratech Comfort’s Visionaries micro site with three American Web Design Awards! Read on to learn more about what went into each project and stay tuned to see the work online and in print in the upcoming awards issue!
Make-up Designory (MUD) Schools have grown to a global network of licensees and education partners and their cosmetics line has expanded in distribution and offerings. Kitchen Collaborative wanted to support a full digital marketing and advertising campaign with elevating the design and messaging of their school site to communicate their industry position as a leading makeup school. The new website design was to convey a strong sense of artistry and community, while balancing a professional presentation of MUD’s educational offerings. The inspired design embodies MUD’s brand personality and effectively communicates its unique selling points. The site was developed with all the bells and whistles of contemporary responsive website design including video, parallax scrolling, and animating elements, also compatible on tablet and mobile devices.
Twin Eagles Grills
To tease the launch of Twin Eagles’ ultra premium Eagle One grill, we created a series of sleek promotional videos to highlight the exquisite design details while packing in messaging about performance. A mysterious, all-black set with immaculate lighting alluded to premium automotive photography and the state-of-the-art qualities of this luxury grill. A full length video was utilized on the Twin Eagles website, YouTube, and for sales purposes – vertically formatted micro videos were created for social media advertising.
Infratech manufactures premium outdoor infrared heaters that are a favorite among architects and designers who appreciate their quality construction and sleek design aesthetic. For this reason, clearly and consistently communicating Infratech’s connection to leading industry trendsetters has been a cornerstone of our marketing and social media strategy. To bring these relationships to life, we decided to introduce “Infratech Visionaries,” which would focus on highlighting the work of key architects, designers, and builders in a more authentic format.
The promotion was rounded out with a printed brochure, a web microsite, and social media promotion highlighting each architect in a campaign fashion.