Extending brand impact with compelling print collateral.
We combine impactful, on-brand visuals and copy with solid advertising and media strategies, to develop print collateral programs that garner attention. From brand brochures and catalogs, to stationery, press materials, print advertising, or all of the above, we’ve got the know-how to make a brand stand out.
Jerry Terrence carpet bags are created from an ordinary material made extraordinary. With real carpet on the cover, photography on floors, and swatch themes throughout, this press kit and branding brochure is a fashionable take on a carpet swatch book.
Winner, Print’s Regional Design Competition, 2006
[Platinum Visual Systems]
Our big idea for the new brand for visual display manufacturer Platinum was creativity — the boards and display products enabled the end user to express themselves in their own individual manner. Bold, expressive hero photography of carefully styled characters represented Platinum’s key market segments. Playful copywriting enhanced each character’s story in a unique voice. The products were presented in a clean, organized format for ease of use.
Natural mineral makeup brand L’eclisse needed printed collateral to communicate their unique selling points to potential buyers. We created a simple yet bold brochure targeted to beauty business owners that communicated the overall positioning of the brand, line features and benefits, and the natural ingredients in the products.
MUD needed a collateral piece to feature its unique qualities for both buyers and editors. Diagrammatic illustrations and detailed beauty tips communicated the unique educational aspect of the brand; authentic close-up photography and a clever “peek-a-boo” cutout element appealed to the sophisticated female consumer.
[Petrotech Odor Eliminator]
Petrotech’s all-natural odor eliminators balance nature and science with their earth-friendly formula that actually works. Emotional animal photography, botanical graphics, and scientific icons balance the opposing concepts of science and nature.
Published, Graphic Design USA, 2008
Infratech’s target market consists mostly of the architects and designers that specify their units in their spaces. To appeal to this sophisticated audience, a clean and modern approach was taken. A circular die cut cover brought the viewer into the piece with a clever reveal. Plenty of large installation images featured the premium product installations. Clean product images, bullet point copywriting, and supporting infographics made the content simple and digestible.
As a new brand, PureGear needed to make an impact with buyers, editors, and key customers. Our solution was a combination sales/press kit folder with a unique envelope-style fold, a slot for business cards, and a pouch for customizable contents.
For this comprehensive line of bath accessories, a series of catalogs was created to differentiate each line. To communicate the versatility and design differences of the products, designer tiles were selected for each line to serve as the focus of the design concept. A clean stainless cover with a clever die cut revealed unique, stylized hero photography of each collection; the “peek-a-boo” tiles served as quick visual identifiers. Custom environmental photography and silhouettes of people brought warmth to the piece and referenced the busy nature of the public spaces in which the products live.
A hallmark of the XCVI brand was to draw attention to the clothing details — this multi-panel brochure was executed with a simple, clever folding technique that created an abstract framework for the clothing stitches, folds, and prints.
[Capital Cooking Equipment]
Capital needed a comprehensive press kit folder that would bring a lifestyle element to their brand. Candid lifestyle photography combined with detail shots featuring the high-end construction of the ranges created a sophisticated yet approachable look.