We align brands with their most powerful influencers.What’s the value of a recommendation from the right person? For clients, it can be game-changing. The Kitchen is one of the first LA-based influencer marketing agencies, forging relationships between industry personalities and clients since 2007 — before the term even existed in our communal vocabulary. Our full circle influencer marketing approach ensures the connections we create are right-sized to bring together brands with established trendsetters who will authentically champion them. Clients choose us because we not only offer a proven track record of extensive influencer marketing expertise, we also support each collaboration with original, premium quality content, and provide advertising services including whitelisting, with performance data reporting.
Research & Strategy
We start with extensive research to identify the most effective personalities for each client, or the best brands to pair with an influencer. We then craft the perfect pitch — something that will maximize opportunities for both parties — with a comprehensive strategy including content concepts that support both corporate and influencer brands, distribution schedules, and paid media plans.
We pair different different initiatives with complementary personalities, to help clients gain exposure that drives lasting brand loyalty and interest across diverse audiences. We then build on our agency’s equity and industry connections to nurture relationships with key influencers and their agents, and negotiate the terms of the partnership between all parties.
We create original, premium photography and video content with high production value that results in a win-win scenario for influencers and clients alike. Content is carefully planned for maximum impact on a range of formats specific to each platform, including Facebook and Instagram advertising, Instagram Reels and Stories, and TikTok.
Production & Implementation
We craft comprehensive media plans to ensure that every campaign asset and message is tailored specifically for use across organic and paid applications. Content is carefully edited and implemented to maximize client investment and create an all-encompassing customer experience.
Distribution & Performance
After we publish campaign content on brand pages and via whitelisting on influencer accounts, we monitor and report on how each element performs, to provide actionable insights about what works best. We build features into each campaign to deliver the results we seek — whether our goal is to generate awareness, drive sales, or capture leads.
MUD x LipstickNick
For Make-up Designory, the success of their grads is pivotal in attracting new students. We partnered with renowned alumnus Nicole Faulkner (a.k.a. LipstickNick) to tell her grad story to raise awareness with her highly targeted audience and drive web traffic and catalog requests. Our campaign received 6.5K engagements and 49K views in the first 24 hours.
catalog requests from campaign
highly targeted audience exposure
Healthy Steps x Romy Schorr
For Healthy Steps, one of our many influencer segments included mature post-menopausal women like Romy. We created content that told her weight loss story with an honest, candid, and lifestyle-centric campaign. We saw impressions rise by 19%, account reach by 21%, a follower bump comparable to 51% of average growth, and a 28% lower cost per lead.
lower cost per lead
of monthly audience growth
L’eclisse Cosmetics x Janet Gunn
We created a series of lifestyle-centric beauty influencer tutorials targeting a range of demographics including beauty and lifestyle trendsetter Janet Gunn. We placed full length content organically and boosted micro content with paid ads, leading to exceptionally high ad performance and more than half of all e-commerce sales originating from affiliate codes.
of sales from affiliate code
cost per landing page view
Twin Eagles x Chef Brad Miller
We worked with Chef Brad Miller, host of Cooking Channel’s Food Truck Nation, and Twin Eagles’ Founder Dante Cantal to create video content surrounding how to cook the perfect steak for 4th of July. Organic and paid promotion of this content during the three-day weekend resulted in increased ad performance, views, and engagement despite the competition of the holiday weekend.
increase in video views
increase in engagement
Infratech x Classy Cars Detailing
For Infratech Automotive’s audience of body shops, detailers, and custom shops, word of mouth from working industry technicians is a key part of driving product sales. To appeal to this discerning audience, we partnered with uber-premium detailer Jeff Jeppesen, owner of Classy Cars Detailing, to create this content which included a biography, product demonstration, and testimonial.
total views in 1st month
cost per landing page view
Seachrome x Hunt Ortmann
To get the word out about the urgency of ADA compliance in shower seats, we partnered with construction litigator Omel Nieves of Hunt Ortmann for this comprehensive campaign targeting bath accessory manufacturer Seachrome’s OEM customers. Our content was delivered to over 805K highly targeted audiences in the first 5 months, with a final of 45 leads generated.
micro video views
highly targeted leads
Infratech x Carley Knobloch
For our premium outdoor heating client Infratech, smart home integration is an industry exclusive and one of their key competitive advantages. To explain this technically complicated subject to everyday homeowners and their architects, we collaborated with digital lifestyle smart home expert Carley Knobloch to help simplify the information and make the subject approachable and digestible.
more video views than average
months in ad top performers
Hill Gallery x Leigh Keno
Hill Gallery needed to promote their exquisite collection of American walking sticks for curation and publication to lend credibility for a future sale. We partnered with industry celebrity Leigh Keno of PBS’s Antiques Roadshow to lend expert testimonial to this comprehensive video presentation. 5% of views resulted in direct sales leads with museums and publishers, including Taschen books.
lead conversion rate