Strong brands supported by powerful visual assets.When it comes to developing original, distinct photography that truly reflects the essences of our clients’ brands, we offer a seamless menu of capabilities – starting with conceptual planning, casting, hair and makeup, styling, location and retouching services, and extending to our in-house photo studio in Burbank – a perk that’s unique in our industry.
This refined product and model photography had to effectively communicate a sense of scale between subject and product while conveying an effortless lifestyle feel. Impeccable lighting design and hot white technique was chosen to reflect the clean and modern brand look.
For eco-luxe cosmetics line L’eclisse, we conceptualized and implemented a studio shoot with a fashion-inspired twist, contrasting the luxury of the product with the natural ingredients. Abstract nature-inspired props and backdrops provided a sense of space; luxurious styling was balance with natural hair, makeup, and poses. Soft, beautiful, stylized lighting created a subtle sense of mystique and visual twist that fused the polish of a studio shoot with the natural feel of a location image.
For expansive cosmetics and skincare line Skinn, we ideate and execute ongoing premium branded assets to help differentiate their unique brand point of view and support our digital marketing and advertising efforts. Our shoots range from targeted models demonstrating how to use the product, to lifestyle flat lays, to stylized product imagery to bring visual interest to the social media feeds.
Hairdreams wanted to communicate that their ultra premium hair extensions were as luxurious as the customer’s most premium fashion accessories. We took a modern, futuristic, and expressive approach to the adversiting photography that reflects the artistry of hair styling. Hints of a stylized home environment were created by building a custom set, to tell the story of the Hairdreams woman getting ready for a night out on the town.
For up-and-coming fashion brand Kain Label, the lookbook photography had to convey the casual sophistication of the line with bold and clean imagery that would not distract from the clothes. A custom one-of-a-kind painterly backdrop was selected to accent the unique apparel designs with a more dramatic look.
Hautelook needed strong lifestyle photography to communicate the unique qualities of each collection. In these images, body language took precedence over the model’s expression with dynamic, personality-driven poses with movement. Locations with a SoCal feel referenced Hautelook’s California-centric brand culture. Clients included Maaji Swimwear, Muuba, Stella and Jamie, Poleci, Joe’s Jeans, Eliza J., and Da-Nang.
For the launch of the new HIP Case+ for iPhone 6, PureGear needed to demonstrate both the functional capabilities and the lifestyle applications of the product. Our carefully planned shots executed in and around our studio featured a male, female, and toddler model in a combination of location and set environments. A shallow depth of field technique and clean, bright lighting brought a warm, accessible look to the images.
For premium outdoor heating company Infratech, the photography had to reflect the upscale lifestyle of the end user while appealing to the savvy architects and designers that specify the heaters for their building projects. This advertising photo shoot featured a gorgeous residential heater installation with four carefully cast and styled models to communicate outdoor entertaining lifestyle.
For organic and fair trade fashion company Indigenous, outdoor locations were also used to communicate their earthy roots and portray mild weather for the spring and summer lines. Authentic, natural poses and clean lighting made the Indigenous photography feel more approachable than the more posed high fashion shots typically used by competitors.
Mobile accessory company Jellyfish needed lifestyle shots to feature their new product lineup that would embody the youthful spirit of the brand. A combination studio and lifestyle shoot covered a range of lifestyle applications and product uses. Emotional, candid model expressions and contemporary styling were used to convey the energetic quality of the brand.
For the launch of this new website, the advertising shots had to emphasize shoes in the context of a full length fashion spread. A series of playful poses with exaggerated foot positions drew attention to the shoes and created an overall fun, fresh, and energetic look.
For premium bath accessory client Seachrome, we needed hero photography for use in prominent placement in print ads, collateral, and online. For this high end location shoot featuring their stylish aging in place products, we cast a model that read as mature enough to appeal to their older end customers, and youthful enough to present the brand in an aspirational light. Careful arrangement, propping, and posing brought attention to the client’s products in a luxurious bathroom environment.
Twin Eagles designs and manufactures premium grills and accessories to outfit upscale outdoor kitchens. Our overall brand strategy fused the concept of the stylish innovation of the products and the idea of the lifetime memories that are made entertaining outdoors with friends and family. To communicate this idea, we conceptualized, produced, and executed a comprehensive location shoot at a local mid-century Eichler home. A custom kitchen was built and installed, and models were cast to represent a multi-generational family. Food styling, wardrobe, and props added finishing touches to bring the environment to life.
The beauty advertising shots for the MUD cosmetics line convey honest, approachable beauty with carefully selected expressions to give a sense of each character’s lifestyle. Realistic retouching maintained the accuracy of each demographic for an honest connection to the audience, and MUD’s signature grey was used as a backdrop to further connect the shots to the brand.
Mila needed strong advertising and product photography to launch her skincare line at premium retailer Barney’s. Artfully styled hero photographs featuring product groupings in a bold, dynamic, and architectural presentation. A unique, stylized set and lighting design gave the products a premium feel and helped the line to stand out amongst other prominent luxury skincare competitors.
In this campaign to kickoff the new XCVI brand, classic backgrounds made the clothes pop while pop-art inspired set design gave the images a clever twist. The images spoke to the unique process involved in making the clothes and pulled the viewer into this conceptual, dynamic campaign.
Platinum Visual Systems
Our big idea for visual display manufacturer Platinum was creativity — the boards and display products enabled the end user to express themselves in their own individual manner. Our second iteration of the Platinum hero photography involved bringing the idea of individual expression to life through carefully styled subjects representing each of the company’s key market segments playfully interacting with Platinum products.
In this catalog photography for Halloween costumes, a fun yet fashionable approach was taken. A clean, white background and beauty lighting gave the costumes an upscale feel — playful poses and expression allowed the characters to come to life.
To promote their projector product line to gamers, Epson needed a series of advertising images that depicted young millenials gamers interacting with video games. We built out and decorated a custom set in our studio to look like a 20-something’s apartment, and cast energetic models to depict real gamers. Careful styling and propping further added to the dynamic, emotional, and youthful feel of the final images.
Relevant Case StudiesVIEW ALL OF OUR CASE STUDIES
Fair Trade and Organic Fashion
Cosmetics and Skincare
Make-up School and Professional Cosmetics
Natural Mineral Cosmetics
Premium Outdoor Infrared Heaters
Luxury Grills and Accessories
Premium Bath Accessories
Platinum Visual Systems
Visual Display Manufacturer