Brand Development
At the Kitchen, brand development is our breakfast, lunch and dinner. We start with competitive and consumer research, to identify behaviors, motivators and trends. We create opportunities to differentiate by establishing an ownable position in the marketplace, and building a unique visual and verbal presence with brand identity and brand clarity style boards, naming, brand stories, tagline and messaging development
- brand strategy
- brand story
- copywriting
- identity
- naming + taglines
- research
Packaging
As consumers ourselves, we also appreciate the value that a well-designed packaging system can add to your brand. We offer a full plate of packaging, merchandising and retail display design capabilities – from initial sourcing through structural design and custom component production – with an eye toward creating a cohesive brand program that makes an emotional connection with consumers at the point of purchase.
- package design
- packaging production
- product/retail displays
- structural packaging
Photography
When it comes to developing original, distinct photography that truly reflects the essences of our clients’ brands, we offer a seamless menu of capabilities – starting with conceptual planning, casting, hair and makeup, styling, location and retouching services, and extending to our in-house photo studio in Burbank – a perk that’s unique in our industry.
- advertising
- e-commerce
- lifestyle photography
- product photography
- retouching
- targeted casting
Printed Collateral
We combine impactful, on-brand visuals and copy with solid advertising and media strategies, to develop print collateral programs that garner attention. From brand brochures and catalogs, to stationery, press materials, print advertising, or all of the above, we’ve got the know-how to make a brand stand out.
- brochures + catalogs
- media strategy
- press materials
- print advertising
- stationery
Social Media & PR
We believe that almost every brand today needs a consistent, professional and relevant social media presence – and we support that belief with comprehensive digital brand strategy, weekly written content development, premium, targeted graphics and photography, and media placement in leading channels, to ensure that our social marketing feels like a natural extension of each brand’s message. Whether you choose to work with us to generate original content for your brand, or seek to gain understanding of the ways in which your efforts can be optimized, we can work with you to help you maximize your ad spend and organic reach while building engagement and loyalty.
- content development
- community management
- custom apps
- digital brand strategy
- event marketing
- newsletters
- promotions
- public relations
Space Design
Remember the real world – where people shop in actual stores and visit three-dimensional trade show booths? Luckily, we do, and it’s evident in the branded interiors and exteriors, retail spaces, showrooms and trade show booths we develop, from initial conceptual design through final production. We can also provide construction, architectural renderings and permitting, furnishings and accessory expertise, procurement and production, for a space that truly reflects the brand experience.
- event design
- retail environments
- showrooms
- trade show booths
Video
Nothing communicates a brand story, detailed product installation instructions, or a company’s manufacturing capabilities quite like a well-produced video – something we’ve learned after years of developing corporate, product, and instructional videos for clients. Our video production capabilities start with conceptual storyboards and script development, quickly demonstrate product features through moving photography, and can incorporate unique infographics, motion graphics and logo intro/outros to reinforce a brand’s message.
- corporate videos
- instructional videos
- motion graphics
- moving photography
- product videos
Websites
When it comes to website content development and design, information architecture is just as critical as visuals and messaging. For this reason, we begin every website design project by considering content architecture, and develop copy with an eye toward SEO (Search Engine Optimization) (see what we did there?) We’re well versed in the latest technologies, including responsive and mobile sites, and draw upon design capabilities for a full spectrum of features, including e-commerce, custom corporate blogs and integration with third party functionality. If it’s on the web, we know how to make it happen.
- seo copywriting
- website design
- website programming
