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Cooking up meaningful brands with social media, public relations, and digital advertising.

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You build your business. We’ll build the buzz.

We believe that almost every brand today needs a consistent, professional and relevant social media presence – and we support that belief with comprehensive digital brand strategy, weekly written content development, premium, targeted graphics and photography, and media placement in leading channels, to ensure that our social marketing feels like a natural extension of each brand’s message. Whether you choose to work with us to generate original content for your brand, or seek to gain understanding of the ways in which your efforts can be optimized, we can work with you to help you maximize your ad spend and organic reach while building engagement and loyalty.
Brand Strategy
Brand Strategy
Content Creation
Content Creation
Social Management
Social Management
Strategic Analysis
Strategic Analysis
Public Relations
Public Relations
Digital Advertising
Digital Advertising

Brand Strategy

We bring extensive experience in building brands to our social media process, beginning with a comprehensive strategy phase during which we research the landscape and establish a clear social media plan.

  • Competitive research
  • Consumer research
  • Digital brand strategy
  • Digital trends

Brand Strategy

Content Creation

We create original, compelling branded content that helps to visually and verbally establish a voice, personality and point of view for your brand.

  • Copywriting
  • Graphic design
  • Photo and video production
  • Promotions

Content Creation

Social Management

We support our clients with social media management and public relations, to create opportunities for your brands and establish a cohesive, consistent presence and reputation online.

  • Public relations
  • Online reputation management across relevant platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Yelp and Houzz, among others
  • Key interactions with industry tastemakers
  • Event marketing
  • Customer service

Strategic Analytics

We measure the engagement that our efforts drive, to provide you with targeted, specialized understanding of not only when and how consumers interact with your brand – but why.

  • Post-by-post performance tracking across key platforms and media
  • Ongoing analysis of engagement and traffic trends and drivers
  • Google Analytics results grouped by consumer profiles
  • Monthly social media reporting and promotion calendars designed around recommended opportunities

Strategic Analytics

Public Relations

Our approach generates proven results in sales, audience growth, brand awareness and press coverage.

  • Traditional PR
  • Digital PR: online editorials, bloggers, and vloggers
  • Influencer placement

Public Relations

Digital Advertising

Our approach generates proven results in sales, audience growth, brand awareness and press coverage.

  • Strategic, branded advertising across key platforms
  • Search Engine Optimization using Google Ad Words and awareness building via Google Shopping

Digital Advertising

Make-Up Designory

Our digital campaign for pro-targeted cosmetics line MUD is centered around their education-focused brand positioning through product tips & tricks, pro-targeted messaging, industry crowdsourcing, and instructional content that helps differentiate Make-Up Designory in the highly competitive landscape and generate brand awareness and sales. A tandem campaign for MUD Schools focuses on the local aspects of the main campuses including school events, classroom culture, advanced makeup techniques, student work, and creative inspiration, with the overall goal of converting potential students into actionable leads.

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First Leaves

For fine tea manufacturer First Leaves, creating a rich brand narrative via social media is parallel to helping them stand out in the crowded food & beverage marketplace. Our social media campaign is centered around creating a rich brand narrative, with posts that include highlighting the region where the tea is harvested, wellness inspiration, mindfulness quotes, and product tips on all social media platforms and create brand awareness and traffic to Amazon for direct sales.

Winner, American Web Design Awards

First Leaves
Seachrome

Seachrome

Premium bath accessory company Seachrome wanted to target architects, designers, and builders in order to achieve broader brand recognition through social media. To reach these audiences, custom content included design tips, inspirational quotes, product tutorials, and architectural lifestyle posts. To emphasize Seachrome’s expertise in ADA compliance, disability and aging in place lifestyle content is also broadly used in Seachrome’s social media across all platforms.

Winner, American Web Design Awards

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Delta Heat

For premiere outdoor kitchen equipment line Delta Heat, we target the grilling aficionado end customer as well as architects and designers that may specify the grills and accessories for their backyard designs through lifestyle, design, product-centric, and food culture content. A premium yet accessible look and voice presents the brand in an approachable light, to communicate the value of the design and performance as compared to luxury competitors in the marketplace. We create and implement the Delta Heat campaign organically across all relevant channels and support our brand awareness efforts through paid content.

Delta Heat

L’eclisse

In the crowded beauty industry marketplace, it was critical to establish a clear point of difference to help eco-luxe mineral cosmetics brand L’eclisse stand out. We focused on their unique combination of luxury and health by creating tutorials, tips and tricks, giveaways, and unique lifestyle editorial content. Ongoing reviews and editorial media placements helped to bring third party credibility to this boutique brand. In our digital and traditional PR work, we hit mass market segments through widely sydicated celebrity publications and niche markets through natural living blogs and magazines. We also worked with celebrities and influencers to reach our audiences on a grassroots level.

Winner, American Web Design Awards

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PureGear

Our social strategy for mobile accessory manufacturer PureGear centered around the lifestyles of our key consumer segments: the multi-tasking parent, the active adventure seeker, and the business professional. Unique branded content development, digital advertising, event marketing, promotions, giveaways, customer service, and full charge public relations were all components of our digital marketing work for PureGear. Our widespread PR efforts landed PureGear in magazine editorials, popular tech review and roundup stories, and on widely viewed local television outlets.

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Skinn Cosmetics

Skinn needed help building their brand to appeal to new markets not familiar with their home shopping presence through expanding their digital marketing and PR efforts. Our digital marketing strategy combines many of the key brand attributes as laid out in our brand platform: California culture, product tips & tricks, healthy living, and lifestyle content all come together to create a strong visual presentation to customers new to the brand as well as existing devoted followers. We strategize, create, and implement all aspects of Skinn’s social pages including online advertising and promotions and public relations.

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Infratech

The focus of our social media campaign for Infratech centers on the outdoor living lifestyle to appeal to the end user, and on smart and beautiful design content to connect to the sophisticated architect and designer. We strategize, create, and implement all aspects of Infratech’s social pages and manage the day-to-day social customer service, online advertising and promotions, and public relations. Our traditional and digital PR efforts have secured placement for Infratech in popular publications targeting homeowners, as well as trade and niche outlets geared towards architects, designers, and builders.

Winner, American Web Design Awards

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Bella del Mar

Orange County fashion boutique Bella del Mar couldn’t rely on foot traffic alone to let locals know about their new store. Our social campaign started with teasers about the opening, and evolved into sophisticated fashion-centric content such as custom editorials, celebrity looks, fashion quotes, and store brand features. Connecting with the local community was also key – our press strategy was highly localized, encompassing traditional and digital outreach to publications in the OC area. We created and distributed branded releases to selected outlets and landed Bella del Mar into leading publications within the first week of the store’s opening. We also created custom press photos of the to make coverage simple for editors and coordinated a store ribbon cutting ceremony and press event to secure additional coverage for the grand opening.

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Twin Eagles

Our social media campaign for Twin Eagles features content targeted at the sophisticated homeowner, as well as the architect or designer that specifies the product in their designs. Beautiful lifestyle content including recipes, cooking and product tips, and outdoor entertaining suggestions work seamlessly with posts geared towards dealers and specifiers such as kitchen design features and testimonials. We conceptualize and implement all branded content across Twin Eagles’ social platforms and support our organic work with paid advertising campaigns targeted at specifiers and end customers.

Winner, American Web Design Awards

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Twin Eagles
Motion Picture Costumers

Motion Picture Costumers

For Hollywood labor union Motion Picture Costumers Local 705, the social media campaign had to authentically connect to existing members, while appealing to potential members and the entertainment industry as a whole. Our social media campaign featured content that told the behind the scenes stories of costumers, educated and curated with custom infographics and editorials, and provided inside tips and tricks that celebrated their talented custom made and finished costumers.

Dazzling Bloom

Dazzling Bloom’s fine jewelry collections celebrated the forever bond of mothers, daughters, and grandmothers. To launch their new website, they needed our help in communicating and articulating the unique concept of the jewelry, while driving traffic to their site. Emotional imagery and messaging referenced the special bond between mother and daughter, lifestyle editorials created synergy with partner brands, and promotions and giveaways helped to create buzz and grow the audience organically.

Dazzling Bloom
Oopsy Daisy

Oopsy Daisy

Kids’ fine art e-tailer Oopsy Daisy needed help expanding their social media presence and launching a public relations campaign to stand out in a marketplace flooded with lower quality import competitors. Our work focused on connecting to the lifestyle of our multi-tasking mom audience through original content such as tips and tricks, creative DIY guides, and funny parent tweets. We also promoted and advertised their frequent sales, hosted contests and giveaways, and faciliated placement of their products with prominent mom bloggers.

Enterpret

Enterpret needed our help to promote their family of iOS and Android apps that included a writer’s resource, a multimedia journal app, and a mobile translation software. Our challenge was to unify the brand communication theme to fall under the Enterpret umbrella while allowing each app to have their unique voice and audience. Our comprehensive social media, advertising, and PR campaign helped to increase app sales by 40% over the period of time we worked with them.

Enterpret