You build your business. We’ll build the buzz.
We believe that every brand should have a consistent, professional social media presence. And we support that belief with comprehensive digital brand strategy, weekly written content development, premium, targeted graphics and photography, and media placement in leading channels, to ensure that our social marketing feels like a natural extension of each brand’s message.
[ Social Media: Our Process ]
Almost every brand campaign today needs a social media component. We bring our extensive experience in building brands to our social media process, beginning with a comprehensive strategy phase where we research the landscape and establish a clear social media plan. From there, we create content that is visually and verbally consistent with the brand’s voice. We also support our clients with social media customer service and public relations to fully manage the brand’s presence and reputation online – for proven results in sales, audience growth, brand awareness and press coverage.
[ Seachrome: Integrated Social Media Campaign ]
Premium bath accessory company Seachrome wanted to target architects, designers, and builders in order to achieve broader brand recognition through social media. To reach these audiences, custom content included design tips, inspirational quotes, product tutorials, and architectural lifestyle posts. To emphasize Seachrome’s expertise in ADA compliance, disability and aging in place lifestyle content is also broadly used in Seachrome’s social media on platforms including Facebook, Twitter, Instagram, Pinterest, and Houzz.
[ L'eclisse: Integrated Social Campaign ]
In the crowded beauty industry marketplace, it was critical to establish a clear point of difference to help L’eclisse stand out online. As part of our digital brand strategy, we decided to focus on their unique combination of luxury and health by creating tutorials, tips and tricks, giveaways, and unique lifestyle editorial content. We strategize, create, and implement all aspects of L’eclisse’s social pages on platforms including Facebook, Instagram, Twitter, Pinterest, and YouTube. Ongoing reviews and editorial media placements help to bring third party credibility to this new brand.
[ L'eclisse: Public Relations ]
Our press strategy for L’eclisse is broad and diverse, hitting mass market segments through widely sydicated celebrity publications and niche markets through natural living blogs and magazines. We also work with celebrities and influencers to reach our audiences on a grassroots level.
[ PureGear: Integrated Social Campaign ]
The social networking strategy centered around the mobile lifestyles of our key consumer segments: the multi-tasking parent, the active adventure seeker, and the business professional. Unique branded content development, event marketing, promotions, giveaways, and customer service were all components of our social media work for PureGear.
[ PureGear: Public Relations ]
Our press strategy for PureGear included traditional and digital outreach targeting both tech and lifestyle-specific audiences. We created and distributed branded editorial and product press releases to strategically selected outlets and placed PureGear products with leading industry trendsetters and into celebrity event gift bags. Our widespread PR efforts have landed PureGear in magazine editorials, popular tech review and roundup stories, and on widely viewed local television outlets.
[ Infratech: Integrated Social Campaign ]
The focus of our social media campaign for Infratech centers on the outdoor living lifestyle to appeal to the end user, and on smart and beautiful design content to connect to the sophisticated architect and designer. We strategize, create, and implement all aspects of Infratech’s social pages on platforms including Facebook, Instagram, Twitter, Houzz, Pinterest, and YouTube. We also manage the day-to-day social customer service, online advertising and promotions, and public relations.
[ Infratech: Public Relations ]
Our press strategy for Infratech includes seasonal promotion in addition to targeted stories that reflect current trends in architecture and design. Our traditional and digital PR efforts have secured placement for Infratech in popular publications targeting homeowners, as well as trade and niche outlets geared towards architects, designers, and builders.
[ Bella del Mar: Integrated Social Campaign ]
Bella del Mar couldn’t rely on foot traffic alone to let local customers know about their new store. Our social media campaign started with teasers about the store construction and opening, and evolved into sophisticated fashion-centric content such as custom editorials, celebrity looks, fashion quotes, and store brand features. Connecting with the local community was also key to getting Bella’s social campaign off the ground.
[ Bella del Mar: Public Relations ]
Our press strategy for Bella del Mar was highly localized, encompassing traditional and digital outreach targeting publications in the Orange County area. We created and distributed branded editorial releases to selected outlets and landed Bella del Mar into leading local publications within the first week of the store’s opening. We also created custom press photos of the store and owners to make coverage simple for editors and coordinated a store ribbon cutting ceremony and press event to secure additional coverage for the grand opening.
[ Twin Eagles: Integrated Social Campaign ]
Our social media campaign for Twin Eagles features content targeted at the sophisticated homeowner, as well as the architect or designer that specifies the product in their designs. Beautiful lifestyle content including recipes, cooking and product tips, and outdoor entertaining suggestions work seamlessly with posts geared towards dealers and specifiers such as kitchen design features and testimonials. We conceptualize and implement all branded content across Twin Eagles’ social platforms including Facebook, Instagram, and Houzz.
[ Motion Picture Costumers: Integrated Social Campaign ]
For Hollywood labor union Motion Picture Costumers Local 705, the social media campaign had to authentically connect to existing members, while appealing to potential members and the entertainment industry as a whole. Our Facebook, Instagram, and Twitter pages feature content that tells the behind the scenes stories of costumers, educates and curates with custom infographics and editorials, and provides inside tips and tricks that celebrate their talented custom made and finished costumers.
[ Dazzling Bloom: Integrated Social Campaign ]
Dazzling Bloom’s fine jewelry collections celebrated the forever bond of mothers, daughters, and grandmothers. To launch their new website, they needed our help in communicating and articulating the unique concept of the jewelry, while driving traffic to their site. Emotional imagery and messaging referenced the special bond between mother and daughter, lifestyle editorials created synergy with partner brands, and promotions and giveaways helped to create buzz and grow the audience organically.
[ Oopsy Daisy: Integrated Social Media and PR Campaign ]
Kids’ fine art e-tailer Oopsy Daisy needed help expanding their social media presence and launching a public relations campaign to stand out in a marketplace flooded with lower quality import competitors. Our work focused on connecting to the lifestyle of our multi-tasking mom audience through original content such as tips and tricks, creative DIY guides, and funny parent tweets. We also promoted and advertised their frequent sales, hosted contests and giveaways, and faciliated placement of their products with prominent mom bloggers.
[ Enterpret: Integrated Social Media and PR Campaign ]
Enterpret needed our help to promote their family of iOS and Android apps that included a writer’s resource, a multimedia journal app, and a mobile translation software. Our challenge was to unify the brand communication theme to fall under the Enterpret umbrella while allowing each app to have their unique voice and audience. Our comprehensive social media, advertising, and PR campaign helped to increase app sales by 40% over the period of time we worked with them.