We create brands that forge emotional connections with consumers in their markets.

At the Kitchen, brand development is our breakfast, lunch and dinner. We start with competitive and consumer research, to identify behaviors, motivators and trends. We create opportunities to differentiate by establishing an ownable position in the marketplace, and building a unique visual and verbal presence with brand identity and brand clarity style boards, naming, brand stories, tagline and messaging development.

Make-Up Designory

Make-Up Designory (MUD) already had a solid business as a renowned make-up school and trusted cosmetics line within the professional make-up industry when we began our brand development work. In our competitive research, we found that although many competitors took a “professional” approach to their brand positioning, none were owning education. In the three brand positioning options ranging from simple to expressive, brand clarity style boards illustrated the look and feel of the proposed brand directions including photography style, color palettes, and design inspiration.

Published, Package Design Magazine, HOW Magazine, and GCI Magazine 

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Pacific Bird

When positioning Pacific Bird & Supply Co. in the wild bird food marketplace, the brand had to bridge the gap between the primary audience of casual birdwatchers and the secondary audience, expert bird enthusiasts. Our two disctinct brand clarity style boards took unique approaches: the first targeting the social female mindset, and the second embodying the natural explorer.

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Our brand development work with comprehensive mobile accessory line PureGear began with a detailed analysis and strategy phase that included visualization of consumer profiles. Each lifestyle segment was expressed visually through style boards that included lifestyle, color palette, photography, and design inspiration to help PureGear with product development and serve as a benchmark for future marketing efforts.

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Fair trade and organic eco-fashion line Indigenous wanted to get to the next level with their brand by upping the sophistication level while still staying true to their socially conscious roots. We presented two unique positioning approaches, with the first focusing on the idea of self-expression and sophistication, and the second emphasizing the worldly appeal of their artisan-made clothing. Each direction was supported by a unique brand story, personality words, and overall look and feel.

Winner, American Graphic Design Awards

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Bella del Mar

Our brand boards for Corona del Mar fashion boutique Bella del Mar did double duty as brand clarity and store design concepts. The unique characteristics and personality of the beautiful seaside community became the inspiration and launching point for our brand development work with them. The store design took two distinct directions, inspired by the beach, fashion, and modern aesthetics.

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Platinum Visual Systems

Platinum had a solid business as a manufacturer of premium boards, sliding units, and display units in a wide range of industries such as education, health care, and business. With the starting point idea of the creativity inherent to their products, we knew there was an opportunity to connect emotionally with their audience and stand out in the marketplace. Our brand platform for Platinum included three distinct approaches, all centered around the big idea of individual creativity. Each direction included proposed photography style, color palettes, and design inspiration.

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Skinn was the #1 beauty brand on home shopping channel Evine when we began working with them. However, their exposure to the general beauty customer was limited due to their emphasis on direct response marketing. Competitive and consumer research helped create a unique, ownable niche in a highly competitive marketplace. Three distinct brand positioning were presented around three key attributes: the personality of their CEO and pitch man and his California lifestyle, helping customers achieve their true beauty, and the disruptive nature of their in-house lab.

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