SeachromeSeachrome was already a leader in designing and manufacturing premium bath accessories for over 50 years when we began working with them. However, they lacked brand awareness and loyalty with the specifiers that used their products in premium commercial properties. Our challenge was to elevate their brand to appeal to their design-savvy market and convey the quality of their made in USA product collections.
- HOME ACCESSORIES
- PRINTED COLLATERAL
- SOCIAL MEDIA & PR
- SPACE DESIGN
To communicate the versatility and design differences of the products in hero shots, we built custom sets using designer tiles and carefully arranged product groupings for each collection.
Printed Collateral: Product Brochures
We created a series of catalogs to differentiate each line, each of which appeal to different market segments. Custom environmental and lifestyle photography brought warmth to the piece and created a spa-like feel for these aging in place market products.
Seachrome products are specified in a wide range of premium hospitality properties, including exclusive hotels, resorts, and casinos. To highlight their expertise in this category and create beautiful assets for print, web, and social media, we executed location shoots at luxury properties with wide angle images to feature the design and macro detail shots to feature the product quality. We used simple, sophisticated props to bring the spaces to life and suggest the presence of people without using a model.
To execute Seachrome’s brand, we needed hero photography for use in prominent placement in print ads, collateral, and online. For this high end location shoot featuring their stylish aging in place products, we cast models that read as mature enough to appeal to their older end customers, and youthful enough to present the brand in an aspirational light.
To fuel Seachrome’s e-commerce launch on home accessory platforms including Amazon, Build.com, and Wayfair, they needed photography that would clearly communicate product features and benefits, as well as scale and function. We created a wide range of model and detail images for the launch with a clean aesthetic that kept the attention on the product.
A series of micro videos were also created for use on e-commerce and for social media ads, to quickly communicate key features and scale in a quick, easy to digest format. A clean set and anonymous model with clean styling added a subtle hint of lifestyle.
Advertising: Print Ads
To target specifiers that incorporate Seachrome products into their commercial properties and aging in place designs, we created a series of designer-targeted ads featuring lifestyle photography and messaging with a premium design sensibility. The designs were varied enough to cover repetition in the media plan while still remaining cohesive to strengthen the overall brand awareness.
Digital Media: Website
Seachrome’s website had to appeal to both B2B and B2C markets, from distributors and retailers to specifiers that include architects, designers, and builders. Accessible lifestyle photography draws the viewer in and creates a sense of context and accessibility. Each collection is executed with clear messaging and bold visuals to differentiate the markets and draw users in to each section. Warm, inviting copy communicates Seachrome’s unique selling points and product features and benefits.
For the launch of Seachrome’s exclusive, innovative Lift-Assist Technology, we created this informative yet easy to digest video to cover the basics of this patented design behind their shower seats. A body and hand model demonstrated key features and benefits in a clean studio environment; animated infographics brought key technical specifications to life.
Video: Corporate Portrait
As a manufacturer with over 50 years of expertise, Seachrome wanted to convey their extensive experience in designing and building premium bath accessories to potential specifiers, retailers, and distributors. Our corporate video goes behind the scenes of their manufacturing facility, introduces the product collections, and presents Seachrome’s unique specialty in ADA compliance and the aging in place market.
Seachrome has four distinct product lines that appeal to different markets. To highlight each one and present features and benefits, we created a product video for each category with factory footage to show manufacturing capabilities and made in USA quality, stylish sets with a hand model to demonstate product characteristics and scale, and animation to convey the versatile design options and installations.
Space: Trade Show Booth
Seachrome needed a booth that was architect and designer-friendly to create a visual impact in the aging in place and accessibility markets. Bold graphics with our product and lifestyle photography were paired with flat screens featuring videos we produced to showcase product features and benefits, aging in place design tips, and manufacturing information.
Social Media: Integrated Social Campaign
Seachrome wanted to target architects, designers, and builders in order to achieve broader brand recognition through social media. To reach these audiences, custom content included design tips, inspirational quotes, product tutorials, and architectural lifestyle posts. To emphasize Seachrome’s expertise in ADA compliance, disability and aging in place lifestyle content is also broadly used in Seachrome’s social media on platforms including Facebook, Twitter, Instagram, Pinterest, and Houzz. We also curate, design, and corporate newsletters to create additional brand awareness and loyalty.
Winner, American Web Design Awards
“Kitchen Collaborative continues to be a key ingredient in our marketing strategy and implementation. From asset development to website design and social media campaigns, the group consistently outperforms my expectaions. Working with other ouside partners, they coordinated the enhancement of our e-commerce presence with digital assets and copy. Throughout our journey, the Kitchen Collaborative team continues to educate me on the ins and outs of the new marketing paradigm.”