Kitchen Collaborative Launches Award-Winning Campaign to Bring Awareness to ADA Compliance
In our work developing comprehensive digital marketing and advertising campaigns, we are often tasked with creating awareness and converting incredibly niche audiences with a specific call to action. When long time client Seachrome asked us how we could raise awareness surrounding the implications on non-compliance with the Americans With Disabilities Act (ADA) in conjunction with promoting their patented Lift-Assist Technology, the only fully compliant and patented solution on the market, we took a public service approach to the overarching campaign concept in order to grab the audience’s attention and reach them with an emotional and authentic message.
The creative direction consisted of strong messaging and typography, bold color palettes, and authentic content centered around video and animated ads. The campaign, launched last month, was rolled out in a widespread digital ad campaign including Facebook, Instagram, LinkedIn, YouTube, and Google Remarketing.
We are pleased to announce that our work developing the campaign creative assets have already won two Health & Wellness Design Awards from GDUSA! Stay tuned for more as the campaign fully unveils over the duration of 2019.