Kitchen Collaborative Launches New Comprehensive E-Commerce Product & Lifestyle Videos for Premium Bath Accessories
Last month, we created a new batch of product and lifestyle still and video assets for long-time client Seachrome to introduce their new teak collection, amongst other key product launches. The purpose of these e-commerce assets is to demonstrate the beautiful design and functionality and support the customer experience at the point of sale on major platforms including Amazon, Build, Wayfair, and more.
Seachrome’s online sales are projected to grow by 500% in 2021 over the previous year, and investment in online content has been an ongoing strategy to help fuel these results. Current research shows that 73% of consumers are more likely to buy products after watching videos that show them in action, and customers who watch product videos are 1.9 times more likely to complete their online purchases.
We have created a large range of premium still lifestyle assets throughout the years in working with Seachrome, and we were happy to be able to create a video version showing a real bathroom environment with a model and the use of water. The purpose of these videos was to help the customer envision how Seachrome’s new teak shower seat would look and could be used in their home. To highlight how beautiful the real wood seats look, we created distinct lifestyle videos with a custom script and voice-over narration to guide the viewer through the seats design features, functionalities, and benefits. These videos will appear on Seachrome’s website, on e-comm carousels, and in advertising applications such as Amazon video ads.
Model Demo Product Videos
The purpose of this type of video is to create a clean, nondescript environment for the product and keep the model anonymous so the customer can focus solely on the product design and features. We have maintained a branded look and feel for these types of videos since 2018, and the goal is to maintain a technical consistency so they can live side by side on Seachrome’s site and when comparing products on major e-comm sites.
We also created a large volume of still assets including product hero, model, detail, and propped environment images throughout our very busy two-day shoot. These images had to convey the quality and details of the products in the best possible presentation, while maintaining consistency with photography we’ve produced for Seachrome since 2009. Consistent lighting, color temperature, and shadows are particularly important for stainless steel – a Kitchen Collaborative specialty!
Stay tuned for the launch of these images and Seachrome’s new teak seats soon!