Influencer Marketing and Content Creation for TikTok and Reels in 2021

With the changes brought about by the pandemic and resulting economic climate, social media influencers are now bigger than ever. Insider Intelligence predicts that influencer marketing is on track to become a $15 billion dollar industry by 2022 – and there are no signs of slowing down. Brands are starting to realize that working with influencers should be an integral part of their marketing strategy, utilizing collaborations of all types to help grow their brand and reach a wider audience.

Although macro influencers have a larger following, there are many benefits to working with micro influencers, like tapping into their niche communities. Micro influencers typically have between 10K-100K followers and may come across more approachable and relatable. Developing relationships with smaller influencers is a great marketing tool for businesses who may have a lower budget and/or want to reach a more engaged, niche audience.

Earlier this year, we blogged about how utilizing quick-cut, short-form videos on Reels and TikTok has helped boost the audience and engagement on all of our clients’ accounts. With clients for which we manage influencer marketing, we continue to pivot towards developing content for TikTok and Reels, racking up thousands more views per post than the average video. Check out some of the recent examples below that we’ve cooked up with micro influencers for First Leaves fine Japanese green tea and Delta Heat outdoor grills.

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