New Airbnb Logo Generates Social Media Buzz – And Controversy
Airbnb made waves last week when they unveiled a new logo called “The Bélo,” a simple symbol intended to resemble a heart, a location pin, and the “A” in the company name. Taken together, all these elements are meant to evoke a sense of belonging, a concept that’s very important to the brand. However, almost immediately after the logo was revealed, the internet started buzzing with design junkies pointing out that the logo looked almost identical to that of software developer Automation Anywhere—or more alarmingly, .
Before the controversy, Airbnb CEO Brian Chesky had been hoping that the new design would become a hallmark for the company, akin to the easily recognizable moustache, or the Dropbox opened boxes. The logo redesign was part of the company’s larger growth plans, which include a complete overhaul of their website, making it more user-friendly and visually appealing than its previous iteration.
Story via Fast Company Design.