Trend Alert: Instagram Collabs Feature

The formalization of influencers as legitimate vehicles for media placement has led to a new feature within the Instagram app called Collabs. Rolled out in October of 2021, the Collabs feature allows users to co-author feed posts and Reels.

This feature is already being widely utilized by on-the-pulse influencers that regularly work with major brands. The posts appear on the feed of both users, and Collaborators are able to share views, likes, and comments – allowing both users to leverage and engage with each other’s communities.

How are you using Collabs?