Tips for Building an Active Audience on Instagram

As a brand in 2021, being present and active on your social media platforms is critical — especially since the number of Instagram users per month is over 1 billion. That’s a lot of potential new customers that could be discovering your brand! Today, we’re diving into our top tips for posting compelling, share-worthy content to ensure the widest social media reach possible.

Be Active
Don’t treat Instagram like a one-way street. Actually spending time interacting on the platform — not just posting then ghosting — will serve you further in the long run. Follow accounts that are similar to your brand or serve a purpose, and the algorithm will push similar content to your feed and explore page. Support and engage with related accounts, and a lot of the time they will return the favor.

Create Cohesiveness
Refer to your brand’s style guide of color palettes, fonts, logos, hero images, and key messaging to help your business stay on-brand on social media. Depending on product, color blocking and tiling your grid can be a sophisticated way of creating a brand experience after the user visits your profile.

Mix It Up
AdEspresso reports that Instagram posts containing videos receive about 38% more engagement than still images. Hootsuite also found that carousel posts get 3.1x more engagement, on average, than regular posts. Utilizing different types of content, trying out new features, and putting thought into a longer caption are just a few ways to spice up your strategy and keep your audience interested.

Embrace Virality
According to Instagram, over 1 million posts mentioning “meme” are shared to Instagram each day. We know that sharing memes or funny content isn’t on brand for everyone, so think about creating content that encourages saves, shares, comments, tags, and reposts to garner quality, lasting engagement organically.