Behind the Design: How We Designed and Refreshed the New Infratech Comfort Product Catalog
One of Infratech’s strongest attributes as a brand is its visibility in premium residential and commercial properties via leading architects, designers, and builders. We wanted to showcase this impressive installation portfolio prominently in the 2019 catalog with a bold, structured design that focused heavily on the environments featuring Infratech comfort heaters. We highlighted a blend of custom advertising photography featuring a strong lifestyle narrative combined with beautiful architectural photography showcasing a wide range of outdoor living designs. Marketing and product information was made digestible with the use of color and grid blocking that visually references architecture. To further appeal to both specifiers and end customers and create a stronger brand story, we brought in Infratech Visionary stories into the design to showcase prominent specifiers and their design aesthetics directly into the flow of the catalog.
Check out our original concept designs and spreads from our final design below!