Kitchen Collaborative Garners American Web Design Award for Platinum Visual Systems’ New Website
Graphic Design USA has recognized our work on Platinum Visual Systems’ newly redesigned website with an American Web Design Award! We partnered with the premium visual display company on a brand refresh featuring updated lifestyle photography and a mobile-friendly, responsive website.
The process began with a photo shoot showcasing the creativity inherent in Platinum’s line of premium boards, sliding units and display units, as well as their practical uses in the professional world. To illustrate this concept, we cast a diverse group of male and female models to portray people who benefit from using Platinum products in the workplace: educators, creative professionals, business people, and medical caregivers.
Once we had our visual assets in line, we began work on updating Platinum’s website to give it improved functionality and a fresh, inspiring design. With an ever-growing number of consumers viewing websites via their mobile devices, we knew that responsive design was essential to give them the optimal viewing experience.
The finished product gave Platinum’s website a fresh new look that inspires confidence and creativity — two traits that go hand-in-hand with the professional uses of their whiteboards, display cases and sliding units.