Case Study: Launching Bella del Mar

This spring, the retail-savvy owners of Bella del Mar approached us about helping them brand and launch their new women’s clothing store in beautiful Corona del Mar, CA. When we started the project, the retail space was a blank slate and the store’s new owners gave us a good deal of creative freedom. We created several design concepts based on the upscale brands they would be stocking (many with roots in the local Southern California design community) and on the beach city’s sense of community. After our clients reviewed our suggestions, they selected a design based around the idea of relaxed, seaside style—the perfect fit for Corona del Mar’s easygoing lifestyle.

We worked side-by-side with Bella’s owners to bring a design concept to life, grow a social media fan base and launch a successful PR campaign. To learn more about our process, challenges, and solutions, check out the Bella del Mar Case Study on our website.