Platinum Visual Systems Website Launches

Throughout the past year, we have been working on a comprehensive rebrand for premium visual display product manufacturer Platinum. Our work began with a full brand platform, including competitive research, tagline development, brand story development, and brand clarity style boards. Next, we developed the corporate identity and began implementing across all the channels – including stationery, printed collateral, packaging, trade show booth, and advertising applications.

We are thrilled to announce that the new website for Platinum is now live! In addition to a full brand refresh, the site includes robust product presentation with detailed specifications, zoom features, and description. The navigation was completely overhauled to make it easy for customers to quickly find the product they are looking for, while encouraging them to learn about additional products. Dealer locators and contact forms were also improved, streamlining communication between customers and Platinum reps. The site also features much of the photography we have generated over the past several months (over 400 images in full!) – from products, to people, to locations.

Check out the before and after comparison below, and the new site here!

Platinum Site – Before

Platinum Site – After