More Over Pinterest – Here Comes Polyvore!

We love social media platform Pinterest, as it allows any person to be creative by collecting images and ideas from the web and organizing them into pin boards that express their unique personality. As marketers, the interesting aspect of Pinterest is that many users use it as a sort of wish list for items they would like to purchase, which is why it has become a recent favorite of brands in the social media space.

But even before Pinterest there was Polyvore (launched originally in 2007), a website that lets people create collages of apparel and accessories using images from any online store. They drive product engagement through collaborations with prominent brands such as Calvin Klein, Diane Von Furstenberg, Lancôme, Net-a-Porter, Gap, and Coach. Polyvore also has user-generated fashion campaigns that have been judged by celeb-fashionistas, Lady Gaga and Katy Perry. The main difference is the overt shopping element – Polyvore’s strategy is centered around commerce while Pinterest positions itself as a place for people to express their interests and hobbies.

Polyvore has some really unique features in its collage tool that goes beyond Pinterest’s individual image approach. You can choose from a wide range of templates that really allow a sense of personal artistic touch in creating the collages. Polyvore is growing in popularity with 17M unique monthly visitors (gaining on Pinterest’s 18.7M as of recent reports), and a recent opening of a New York office.

Via: techcrunch.com