Kitchen Collaborative Launches MUD YouTube Page and Video
As the final page of our comprehensive digital marketing strategy for Make-Up Designory (MUD), we just launched the branded YouTube page. The first video we produced is an introduction to the MUD brand, including information about the schools in Los Angeles and New York, professional quality cosmetics line, and company philanthropy efforts.
The high definition video was a combination of footage shot at the Los Angeles campus and store, still images, time-lapse, and stop motion photography. The MUD brand was represented in the video through lighting and art direction consistent with their traditional media; a carefully written script told MUD’s story in the brand voice and tone. Custom motion graphics added visual interest, reinforced the visual brand language, and created a smooth transition between the scenes.
In addition to the creation of video content, Kitchen Collaborative is also responsible for generating targeted subsribers, interfacing with the community, and converting interactions to sales.