Kitchen Collaborative Launches MUD Blog
Since we’ve announced our digital marketing services, we’ve been quite busy expanding our capabilities to meet this new demand.
We recently launched a new custom corporate blog for Make-Up Designory (MUD), a prestigious make-up school and internationally distributed cosmetics line. The blog will include content such as make-up tips, new products, trends, events, and other company news – a one-stop address where fans can stay in touch and learn more about MUD’s corporate culture.
The Kitchen is responsible for creating compelling content, as well as editing content supplied by MUD employees. All content is created to be consistent within the brand’s personality that we established with a traditional campaign we have rolled out over the past couple of years. We are also responsible for generating targeted friends and fans, interfacing with the community, and converting interactions to sales.
The blog is a continuation of the digital marketing campaign we began earlier this summer with Facebook, MySpace, and Twitter. The final phase will be rolled out and formally announced this week and will include a web video, custom YouTube page, and branded e-newsletter system.