Behind the Scenes: Infratech Photo Shoot

Last week we worked with our long time client, electric heating company Infratech, on their brand new advertising photo shoot for 2014! Infratech comfort heaters are found in many homes and high-end restaurants and hotels throughout the country. For the new shoot, we wanted to convey the premium quality and lifestyle associated with these beautiful locations.

The photo shoot was held at a stunning private residence in the prestigious Naples neighborhood near the Long Beach harbor in Southern California. The one-day shoot consisted of both product and lifestyle photography for use on our upcoming brand refresh in 2014 including new advertising, website, trade show displays, and brochures.

To up the production value from our original shoot, we conducted a targeted casting session to cast four models that embodied the premium lifestyle associated with the product. Professional hair and makeup and styling helped them to get into character as sophisticated homeowners enjoying a brisk afternoon on their seaside patio spaces.

Keep an eye out for the new images coming soon to infratech-usa.com and Infratech’s social pages including Facebook, Instagram, Twitter, and Pinterest. In the meantime, take a look at some behind the scenes shots from the day.

Model Nina gets ready in hair and makeup.


Stylist Suzi selects the wardrobe for our four models.


Our crew hard at work getting the lighting, camera angle and model poses just right.


Here’s a sneak peak of a shot with all four models with the home’s flush-mounted Infratech heaters.