The Micro Video Trend on Social Media

With the launch of video on Instagram this past June, making short branded videos became easier than ever before. The original short looping video app, Vine, was already a popular tool for many large and influential companies that use the Twitter-owned platform in their marketing strategies.

Micro videos tend to be low production value, concept-driven clips that tell a part of the brand’s story in a unique and clever way. From launching new products, showcasing company culture, creating visual instructions, running contests and more, brands are seeing the value in well-crafted videos. Here are three of our current favorites:

General Electric
General Electric challenged DIY scientists to participate in their #6secondsceince fair by creating short videos of inventions and experiments. The top videos were shared by the company on its Vine account.

Etsy got creative with its appropriately crafty Vine video used to launch Craft Party 2013, a global event built to inspire people to get together and simply make. This year’s theme was Craft for Community. Check out some of the event videos using the hashtag #craftparty.

Lowe’s instructional video shows viewers how to organize tools and repurpose old items for new uses. You can follow their handy how-to Vine videos with the hashtag #LowesFixInSix.

For more top-notch brand Vine videos, check out Mashable’s article, “15 Brands Kicking Butt on Vine.”