Sneak Peek: Indigenous Fashion Shoot

Last month, we completed our latest photo shoot for fair trade and organic line Indigenous at our studio. As usual, the shoot was tons of fun – and boy, did we get a lot done! The three-day shoot consisted of both catalog and advertising hero photography for the Spring/Summer 2012 line, for which we conducted model casting earlier in the month. The theme of the shoot continued the new sophisticated brand direction as established in our recent full rebrand the included brand positioning, identity, tags, catalogs, advertising, website, and retail environments. Expressive movements and painterly lighting made for an energetic, fun campaign that featured the versatility of the clothes and connected to the lifestyle of the everyday female consumer.

Check out just a few sneak peek below, and stay tuned for the remaining images coming to the Indigenous site soon!