Kitchen Collaborative in GCI Magazine: Beauty Typography
A new article by Kitchen Creative Director Aniko Hill is now available online or in print! The article presents how typography plays a central role in all packaging as it is the medium through which the brand name, product details and ingredients are communicated. Here is the rundown:
- Typography has been around as long as print, meaning its variations are numerous, and it plays maybe the key role in communicating to consumers.
- Common typographic selections include serif, sans serif, script and alternative typefaces, which can communicate everything from tradition and elegance to rock ’n’ roll and playfulness.
- The most important thing to keep in mind when developing or rebranding a product’s packaging with a new typeface is to stay true, representative and consistent with the brand’s message.
Click here to read the full article!