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Double Take! Trident vs. OK Go

Back in June 2010, we posted a story about the OK Go End Love video, which employs a quirky and unique take on the time-lapse photography technique. We couldn’t believe our eyes when almost 2 years later, the new Trident commercial aired. Advertising has always borrowed from pop culture, whether directly or indirectly – but in this case, it’s hard to miss the uncanny resemblance to OK Go’s video with key scenes, wardrobe, and photographic techniques looking almost identical in moments.

Check out both videos below – this one is worth watching both!