Kitchen Collaborative in GCI Magazine: Standing Out in the Crowd

A new article by KC Creative Director Aniko Hill is now available online for in print! The article explores the characteristics that make a package design stand out in the crowded marketplace and gives tips for business owners looking for brand impact. Here are some of the take-aways:

• Designing a product package that stands out is ultimately achieved through a packaging identity that is honest and targeted – an identity that no other competitors can claim.
• When designing and choosing packaging, it is critical to look at factors such as messaging trends and structural packaging trends – in addition to studying packaging identity trends
• Stock components can be unique, especially when used out of context, and innovation in form is key