Kitchen Collaborative Launches PureGear Brand
For the past several months, we have been working hard to launch a new brand for mobile accessories company PureGear. Last week, we finally unveiled the new brand online at pure-gear.com and via social networking pages including Facebook, Twitter, a custom blog, and YouTube. In addition to custom design of these social pages, we will continue to develop unique branded content for PureGear, including weekly blog stories and additional videos.
Our work with PureGear began with a detailed analysis and strategy phase that included visualization of consumer profiles and product design inspiration. Since PureGear’s point of difference was designing simple and straightforward accessories that were often multi-use and affordable, a clean, fresh, modern approach was taken to communicate product benefits. To take the brand one step further, a strong lifestyle-centric element was used to support PureGear’s benefits and create an optimistic and inspired brand that would quickly connect to its market.
Our deliverables for rebranding PureGear included the following:
+ brand strategy
+ logo design
+ sell sheets
+ press materials
+ printed collateral
+ website design and development
+ social networking
+ trade show booth design
The new brand campaign will continue to roll out throughout 2011 and will include more packaging, videos, a trade show booth, and printed materials.