Double Take! UCDA vs. Nude Skincare Logos
On the left, we have the identity for UCDA (University and College Designers Association), and on the right, NUDE Skincare. Two completely different categories, yet two strikingly similar logo marks. They are both based on the concept of duplicating a simple form (in both cases a “U” letterform) to create a simple, symmetrical acronym mark. This is not a new technique, but everything from the way the letterforms are drawn to the spacing in these two identities is almost identical!