Boxed Water is Better

I picked up this “bottle” of water today at lunch. There was something refreshing (no pun intended) about the bold, almost generic, and “in-your-face” design approach – and it was effective in making me think about how addicted we are to traditional bottles of water!

The Boxed Water is Better design is simple yet clever. The no-nonsense brand name is portrayed through a bold, straightforward type treatment. The company’s sustainability practices are thoroughly detailed on one panel, with supporting icons to make the communication even more clear. The final panel simply has the word “hello” in a handmade script to make the design a bit more approachable.