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Beauty Industry Packaging Trends 2010 Preview

I am currently working on completing my annual feature for GCI Magazine on beauty packaging identity trends for 2010. Some of the trends from 2009are still in full swing, but there are definitely a few new and interesting themes for 2010. Here is a small preview of what I will be exploring in my upcoming article:

Natural: recycled/reclaimed content, rugged materials
Collage: juxtaposition of colors and patterns, “scrapbook” styles
Sustainable: renewable materials, reusable containers
Technological: integrating sound, video, and other technologies for a modern brand experience

Keep an eye out for the full version soon in print or online!