Kitchen Collaborative Announces Digital Marketing Services
As a full service agency, we continue to redefine and expand our services in order to meet the needs of our clients. Since the most critical part of a successful brand campaign is consistency, we think it’s critical to stay up-to-date on the latest technology services in order to ensure that our clients will be represented as strongly in the digital space as they are in the more traditional branding world. That is why we’re announcing full digital marketing services to complement our list of traditional branding and design services.
Recently, we have begun to implement our full digital marketing campaign for Make-Up Designory (MUD), a prestigious make-up school and internationally distributed cosmetics line. With the recent explosion of web content and social networking, we knew that the online media experience would be an invaluable addition to MUD’s educational brand positioning and an important forum for them to communicate directly to their audience. Our work began with the research and development of a digital brand strategy, including current consumer data, content conceptualization, and content strategy organized by recommended online portals. Because we had already created individual (yet cohesive) brands for the School and Cosmetics divisions of MUD though our traditional brand campaign, it was natural for the digital marketing campaign to follow this same strategy – both visually and verbally.
The first phase of implementation included branded Twitter, Facebook, and MySpace pages – a custom Blog and YouTube page with video content will follow later this summer.