Houzz TV Teams Up with Ashton Kutcher

In our social media management work, we are seeing more and more opportunities for relevant brands to reach customers on home remodel and design community site Houzz. For many of our home improvement business clients, Houzz has been an invaluable resource for us in promoting their products and networking with both professionals and end customers.

Houzz recently released its most successful video story this past month on their  platform Houzz TV. The video features actor Ashton Kutcher, surprising his mom with a complete home renovation. The episode is a mix between a Extreme Home Makeover and a DIY Network show in an all-streaming model.

Just in time for Mother’s Day, Ashton Kutcher’s story surrounds his gift of a home remodel to his mother in their Homestead, Iowa family residence. From Los Angeles, Kutcher uses Houzz to find local Iowan interior designers and antique furniture sources. Using “technology and the power of Houzz” this story shows how a long distance home remodel is possible though the digital platform. We will definitely be keeping an eye on this trends for our clients!