L’eclisse Makes Brand Debut at ISSE 2015
Last month, we had the pleasure of debuting the L’eclisse cosmetics brand to beauty professionals at the 2015 ISSE trade show in Long Beach, California. ISSE is the largest pro-only beauty event on the West Coast and hosts a huge network of skincare and cosmetics professionals, as well as education on the latest beauty tools and products.
To help L’eclisse make a splash with their natural cosmetics line, we designed booth layouts, as well as printed educational material that reflected their unique brand. To help get the attendees’ attention, we coordinated show-specific promotions and a raffle. Our packaging and product display designs were also on display.
Our booth design concept work:
Our designs for printed collateral and show signage:
During the event, we posted live social media posts to keep attendees informed of L’eclisse’s booth location, deals and demos. These live posts also created buzz with attending bloggers and press, and provided additional product promotion throughout the event.
Overall the event was a huge success! L’eclisse made wholesale connections, sold products, networked with prominent bloggers and press, and most importantly created brand awareness for their new line.