Yahoo Rolls Out New Identity and Logo Mark

You may have noticed something new about Yahoo. The company has temporarily taken on a Google-esque approach to design by showcasing a new logo on its homepage each day for a month in anticipation of the release of its official new logo on September 4th at 9pm PT/September 5th midnight ET.

The internet company has recently taken steps to improve both its image and social relevance. Since the hiring of 38 year-old Marissa Mayer as the President and CEO just over a year ago, Yahoo has purchased over 16 startups, revamped the look and feel of Flickr and raised its stock price from $15 to $27.

The new logo and the campaign leading up to its release are a joint effort to keep the positive momentum moving and give a new look to the company. The official announcement, made by Kathy Savitt, Chief Marketing Officer, was released on the company’s blog and reinforces the idea of progress at Yahoo. “We want everything we do to reflect this spirit of innovation,” wrote Savitt. “While the company is rapidly evolving, our logo — the essence of our brand — should too.”


Staying true to its roots, Yahoo has promised that the new logo will remain the same color purple, include the exclamation point and keep its yodel.

Take a look at the video promo for the campaign below and visit Yahoo daily to check out its different logos.