Lenticular Printing in Advertising: ANAR Foundation Ads
It is said that two people can look at the same thing and see it differently. Nowhere is this more apparent than with a new campaign created by the Spanish based ANAR Foundation (Aid to Children and Adolescents at Risk).
With the challenge of reaching out to victims of child abuse without the knowledge of their abusers (who are often their parents), the ANAR employed the use of lenticular printing in its most recent campaign. This type of technology displays different images depending on what angle the viewer is looking at the print, meaning adults and children can look at the same image and receive different messages.
When an adult over four feet five inches views the ANAR’s poster campaign, they see a picture of sad child and the words “sometimes, child abuse is only visible to the child suffering it.”
But when an adolescent (or someone under the abovementioned height) looks at it, the visual is of a noticeably beaten child with the text, “if somebody hurts you, phone us and we’ll help you” along with the phone number of the ANAR.
This is just one example of how design not only influences our daily lives, but how it also has the potential to create significant social change. As designers, we applaud the ANAR and the creative minds at Grey Spain behind this thoughtful campaign.
Watch Grey Spain’s video below for a visual explanation of how the campaign works.
(Images from DIY Photography.)