Kitchen Collaborative in GCI Magazine

A new article in GCI Magazine by Kitchen Creative Director Aniko Hill is now available online or in print. The article explores the digital landscape from a branding point of view and offers tips for business owners looking to enter into a digital marketing campaign. Here is the overview:

• From a branding perspective, the quality of messaging in the age of the Internet has decreased and communications have become more cluttered than ever.
• Once the fast-paced Web audience determines a brand communication through social media is salesy or boring, it will inevitably and quickly lose interest.
• Social media has affected consumers’ interaction with the brand—demonstrated through both purchasing and feedback to the brand direction in general.
• In the Web world, statistics and trends are always changing, so it is critical to revisit consumer and brand research frequently.

Click here to view the full article.