https://kitchencollaborative.com/2009/12/a-social-media-brand-case-study-mark-cosmetics/ Cooking up award-winning brands in the digital age.™ Wed, 03 Jun 2015 18:48:16 +0000 hourly 1 https://wordpress.org/?v=5.4.23 https://kitchencollaborative.com/2009/12/a-social-media-brand-case-study-mark-cosmetics/#comment-17 Wed, 16 Dec 2009 03:09:00 +0000 https://localhost/~tracyswanson/KitchenCollaborative/2009/12/a-social-media-brand-case-study-mark-cosmetics/#comment-17 I think they missed the mark with the naming of the brand. A women's name would have been better than the biblical mens name they chose. But knowing Avon they probably would have called it "Jen"
Plus 'mark' reminds me of 'being a mark.' Nobody wants to be a mark. Not the best name for sales.

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