Photography: Stylized Lifestyle
When we started working with them, Simple Human already had a strong brand presence and represented their products online and on their packaging with premium photography. To evolve their brand, they wanted to introduce a stronger human element to communicate a stylized sense of lifestyle and to visually demonstrate the scale of their products. Impeccable lighting design and hot white technique was chosen to reflect the clean and modern brand look. This would be the foundation for the look of all the subsequent projects.