Photography
Simple Human
This refined product and model photography had to effectively communicate a sense of scale between subject and product while conveying an effortless lifestyle feel. Impeccable lighting design and hot white technique was chosen to reflect the clean and modern brand look.
Kain Label
For up-and-coming fashion brand Kain Label, the look book photography had to convey the casual sophistication of the line with bold and clean imagery that would not distract from the clothes. A custom one-of-a-kind painterly backdrop was selected to accent the unique apparel designs with a more dramatic look.
Hautelook/Nordstrom
The feature image for the Joe’s Jeans sale contrasted the fun and flirty aspects of the clothes with the grit of downtown Los Angeles. The model’s captured movement added a sense of drama and energy and brought attention to the jeans.
Indigenous
As part of the new brand direction, one of the major goals was to move Indigenous to a more sophisticated photography aesthetic. For the fall and winter line, a gradated grey background was chosen for a cleaner look. Expressions and poses were still friendly and approachable, but an additional element of movement was added to bring more energy to the shots. Casual yet exaggerated movements featured the texture and mobility of the clothes.
Hautelook/Nordstrom
This feature image for a luxury shoe sale had to feature a range of designers without emphasizing a single brand. This artful arrangement created a collage effect that drew the viewer’s eye to each piece; dramatic, graphic lighting allowed for each shoe to pop off the web page.
Kain Label
Kain needed e-commerce photography for their entire line to support their new venture into selling their clothes directly through their website. A hot white technique was selected to portray the effortless and sophisticated look of the line and to allow for a clean product presentation when shopping online.
Hautelook/Nordstrom
The feature image for the A & G Rock sale featured captured the delicate, flowy nature of the scarves with bright light illuminating the back of the shot. The model’s captured movement added a sense of drama and energy and showed off the unique print of the product.
Heidi Klum’s In An Instant
For Heidi Klum’s In An Instant, the brand color (and Heidi’s favorite pink) was the launching point and the inspiration for the photography for this skincare line. An overall bright, fun, yet soft look was created with artful lighting and careful product arrangements, allowing the all-white product packaging to pop.
Make-Up Designory
The beauty advertising shots for the MUD cosmetics line convey honest, approachable beauty with carefully selected expressions to give a sense of each character’s lifestyle. Realistic retouching maintained the accuracy of each demographic for an honest connection to the audience, and MUD’s signature grey was used as a backdrop to further connect the shots to the brand.
Sole Society
For the launch of this new website, the advertising shots had to emphasize shoes in the context of a full lengh fashion spread. A series of playful poses with exaggerated foot positions drew attention to the shoes and created an overall fun, fresh, and energetic look.
PureGear
For the launch of their new Slim Shells for iPhone 4S, PureGear wanted to showcase all the product colors inspired by French macaroons in one hero image. Our solution was an artfully styled product shot that featured the bright and bold colors in a playful manner. Stylized lighting enhanced the glossy texture of the products; imagery on the phone screen brought the flavor concept to life.
Color Edge Hair Care
In addition to featuring the line, the product shoot for Color Edge had to serve as the main advertising imagery. To communicate the natural compositions and fresh scents, actual product ingredients were carefully propped around the products for a bold sensory experience.
XCVI
In this campaign to kickoff the new XCVI brand, classic backgrounds made the clothes pop while pop-art inspired set design gave the images a clever twist. The images spoke to the unique process involved in making the clothes and pulled the viewer into this conceptual, dynamic campaign.
Cinema Secrets
In this catalog photography for Halloween costumes, a fun yet fashionable approach was taken. A clean, white background and beauty lighting gave the costumes an upscale feel — playful poses and expression allowed the characters to come to life.
Mila Moursi
Mila needed strong advertising and product photography to launch her skincare line at premium retailer Barney’s. Artfully styled hero photographs featuring product groupings in a bold, dynamic, and architectural presentation. Unique stylized set and lighting design gave the products a premium feel and helped the line to stand out amongst other prominent luxury skincare competitors.