Pacific Bird & Supply Co.
The Brief: The Pacific Bird Brand Before
When the Pacific Bird founders, who were sisters and birding gurus, took ownership of the line, they knew that the existing identity was dated and lacked the passion that they had for birds. They also knew there was a huge void in the marketplace for premium natural wild bird treats in an industry that was beginning to gain in popularity. Our biggest challenge in beginning our work in positioning the line to market to the female consumer was the ick factor, as the products we were selling were essentially bugs. This became the foundation for our thinking as we started our work in developing the new brand.