Printed Collateral
Jerry Terrence
Jerry Terrence carpet bags are created from an ordinary material made extraordinary. With real carpet on the cover, photography on floors, and swatch themes throughout, this press kit and branding brochure is a fashionable take on a carpet swatch book.
Winner, Print’s Regional Design Competition, 2006
Platinum Visual Systems
Our big idea for the new brand for visual display manufacturer Platinum was creativity — the boards and display products enabled the end user to express themselves in their own individual manner. Bold, simple hero photography of anonymous yet highly styled characters with different boards set the tone for the simple yet imaginative design concept. Environmental photos visualized the broad range of spaces in which the product lives; custom “doodles” brought the spaces to life and hinted at the various target market segments.
Make-Up Designory
MUD needed a collateral piece to feature its unique qualities for both buyers and editors. Diagrammatic illustrations and detailed beauty tips communicated the unique educational aspect of the brand; authentic close-up photography and a clever “peek-a-boo” cutout element appealed to the sophisticated female consumer.
Petrotech Odor Eliminator
Petrotech’s all-natural odor eliminators balance nature and science with their earth-friendly formula that actually works. Emotional animal photography, botanical graphics, and scientific icons balance the opposing concepts of science and nature.
Published, Graphic Design USA, 2008
Infratech
To introduce the Infratech brand to interior designers and architects, a modern and sophisticated approach was taken. A clever die-cut mirroring the “element” part of the electric heaters introduced the copy theme of the brochure, a twist on the other meaning of the word element.
PureGear
As a new brand, PureGear needed to make an impact with buyers, editors, and key customers. Our solution was a combination sales/press kit folder with a unique envelope-style fold, a slot for business cards, and a pouch for customizable contents.
Winner, American Graphic Design Awards, 2011
Seachrome
For this comprehensive line of bath accessories, a series of catalogs was created to differentiate each line. To communicate the versatility and design differences of the products, designer tiles were selected for each line to serve as the focus of the design concept. A clean stainless cover with a clever die cut revealed unique, stylized hero photography of each collection; the “peek-a-boo” tiles served as quick visual identifiers. Custom environmental photography and silhouettes of people brought warmth to the piece and referenced the busy nature of the public spaces in which the products live.
XCVI
A hallmark of the XCVI brand was to draw attention to the clothing details — this multi-panel brochure was executed with a simple, clever folding technique that created an abstract framework for the clothing stitches, folds, and prints.
Published, Package Design Magazine, 2009